All Optimize Your Pledge Season!

By
10.24.11

Optimize Your Pledge Season!

As you gear up for your annual fundraising efforts and are looking for ways to reach your constituents, social media should be top of mind. You may be using Twitter and/or Facebook to share information, but did you know there are additional tools available that can drive more donations and even better results? Do you struggle with which social media tactics will have the greatest impact? Saforian recommends these top five social media tips to help you optimize your pledge season:

  1. Create a fundraising widget that can be embedded anywhere people are talking about your cause (blogging platforms, Facebook, sponsor websites, your homepage, and etc.) With one click no matter where they are, web visitors can connect with your campaign.
  2. Be active during live events so you can talk with supporters, answer their questions and drive donations. Your social media conversations about the event can drive donations from both people who couldn’t attend the event and those who are in attendance but want more information before they commit.
  3. Pre-define content – LOTS of content – for constituents to use in their own communications, including tweets, Facebook posts, blogs and etc. When you give users the right words, it’s easier for them to share your fundraising info across all of their communication channels. And, the message stays consistent, which maximizes effectiveness. Be sure to define specific keywords and phrases to be used in all content so search engines and visitors can find you quickly.
  4. Create connections with your biggest online advocates and ask them for their help on campaigns and outreach during your key fundraising seasons.
  5. Maintain an active social media presence throughout your fundraising season to encourage conversations, answer questions and acknowledge the participation of your supporters. Doing something good feels great, but constituents don’t mind being appreciated too. Giving them kudos makes them feel proud. They’re likely to share the feeling and inspire others to donate as well.