Strategy

Connecting good strategy with good creativity. We believe both must work hand-in-hand for any successful project. At Saforian, we begin with deep collaboration with the client to gain insight into current assumptions. Then we challenge them: Who are you? What do you do? Why does it matter?

While simple questions, they are the foundation for the creation of a unified platform - a voice and targeted message - that Saforian specialists then can apply across all media: Print, online, direct and beyond. We take great care to ensure that our results are continuously validated and the brand is continuously cultivated across an always-dynamic marketplace.

Creative

Saforian's interactive, visual design expertise ensures your design is both esthetically pleasing and fully functional at the same time. This attention to detail is what has allowed us to provide visually stunning designs that engage and guide users.

Using design for design sake doesn't work in today's Internet society. With competitors just a click away, your site has to be both usable and engaging. Our design philosophy ensures that we marry persuasive visual style with efficient, meaningful functionality.

Content Support

It's not only what's on the outside that attracts attention, it's what’s inside that continues to entice site visitors and keep them coming back for more.

Saforian understands the importance of content and how it’s consumed on the web. In our 15-second sound byte world, people don't interact like they do with other long-form media. Understanding this upfront helps to ensure success.

We work with our clients to develop a content strategy that supports your goals and makes sense for your audience while also remaining simple and flexible for site maintenance and future upgrades.

Social Networking

Simply having a presence on the Web these days isn’t enough to create success; now you must engage in conversations with your audience and give them more than they expect in order to make effective connections.

We at Saforian have learned over the years how the Internet constantly changes the way business works. With a marketing channel open 24/7, there are endless opportunities for you to connect with your customers in ways you never thought possible.

Saforian understands the importance and value of Social Networking and helps clients formulate a winning strategy to using the right Internet tools at the right times.

Development

Saforian's client-side web developers are inspired by quality. As a result, our sites are created entirely utilizing clean, semantic web standards. We optimize hand-coded XHTML, CSS and DOM scripting code for the highest levels of accessibility, for faster browser rendering and for search engine optimization. This code is then enhanced by our efficient server-side and database development process.

We also ensure a successful integration of the user interface with any existing back-end systems. With Saforian, you’ll never have to go it alone.

Search Engine Optimization (SEO)

Your web site may be great, but no one will know if they can’t find it. Once your web site is up and running, SEO is the single largest contributor to your success. In fact, 39% of all online sales begin as a search query. As this trend continues, more and more organizations recogniz the importance of search engine marketing as a key to attracting online buyers.

So what’s the objective of SEO? To turn searches into clicks and clicks into purchases. Because of this, our campaigns focus on delivering relevant, purchase-ready customers. Our clients frequently achieve #1 SEO rankings for their suggested keywords and phrases.