Each year, Share Our Strength's Great American DineOutevent supports the No Kid Hungry campaign with a nationwide fundraising effort to end childhood hunger in America. Strength turned to Saforian to create and simple and impactful way for people nationwide to find information about sponsors, locations, and how to participate in this food-foscused fundraiser right in their own communities.
Saforian designed and developed a customized mapping technology that that effectively presented information about the sponsors and locations participating in the fundraiser. The nationwide map offers site visitors the ability to search for participating restaurants in their local area. From there visitors can RSVP via Facebook, view the restaurants Twitter stream or make reservations to dine at the establishment, all without leaving the map. Saforian enhanced performance and reliability through the use of the latest HTML5, jQuery, jQuery Mobile and Google V3 Map front-end technologies coupled with robust back-end tools. With usage reaching ~1M users, the Great American Dine Out mapping tool maintained 100% reliability throughout the event.
Focused Services
- Custom Interface
- Google Mapping
- Statistics
- Interaction Design
- Web and Mobile Design
Convio
While Convio was the mission critical CRM platform, Strength and the Great American DineOut team used many different back-end databases. With multiple databases being leveraged it was critical to ensure the tools and technologies Saforian created integrated seamlessly.
Google Mapping
Saforian leveraged Google's V3 mapping technology to ensure consistent support for all major smart phones and browsers. Core capabilities were extended to provide custom map controls, markers, interactive sidebar and information windows.
Yes -- Great!
Connecting with your constituents is key. Make sure you communicate with them using their preferred tools i.e, Facebook, Twitter, Smartphones, Tablets, etc. Don't shy away from customizing how you reach them.
Reaching them on their tools makes it super easy for them to participate and be engaged with your cause.
Saforian can help you leverage innovative design concepts across a variety of platforms to increase engagement with your constituents .
No -- Don't wait another minute...
We'll help you develop a communication solution so you can spread the word quickly, boost participation and make the most of your campaign.
Maximize your Impact
Providing access through a variety of platforms gives your site audiences additional means to engage and interact with your organization. Saforian enabled users to search with a computer, Tablet or Smartphone. You can perform a different set of actions, depending on the type of technology you are using at the time.
Checking In and RSVP
Creating events and opportunities where people can participate in ending childhood hunger is great, but it's way better when you know who's coming ahead of time. Participants in The Great American DineOut for No Kid Hungry events could RSVP directly via the map's integration with Facebook or Open Table. It couldn't be easier to get involved.
Combining Efforts
Share Our Strength utilized multiple marketing tools to ensure the success of DineOut. All the campaigns were connected and shared the same voice. This led to 35.8 million impressions and over 5.2 million followers reached.
Expanding the Sponsor's Reach
Sponsors want to help and they want current and future customers to know about it. By identifying participating restaurants on the map tool, providing specific details about what they're doing to support the campaign and including links to their websites, sponsors get top billing and the kudos they deserve. Dine Out's interactive map is a great vehicle for sponsorship opportunities while supporting the cause... not interfering with it.
"Thanks to the new mapping tool, 2011 traffic was up by 18% over the prior year. In addition, 10% of all 2011 traffic came from the mobile version of the map, which wasn't available in 2010." Share Our Strength