Share Our Strength turned to Saforian to create a multi-faceted, interactive online experience to bring the No Kid Hungry campaign to life. Using HTML 5, Saforian developed an engaging opportunity for individuals to express their commitment to the campaign and to develop awareness in their communities.
Saforian analyzed the target audiences and the No Kid Hungry campaign's goals to and develop a streamlined approach to moving users successfully through the desired activities.
In addition, Saforian integrated video clips from celebrities such as Jeff Bridges and Guy Fieri to give potential constituents a look at the passion these individuals stars have for the initiative.
"Working with Saforian has been absolutely fantastic. Regardless of the need, large or small." Jason Wilson,
Web Producer
Share Our Strength
Taking the Pledge
Saforian created and presented specific action items that individuals could apply directly in their own lives and in their communities. These action opportunities are presented in a graphically clean and direct interface, making it simple for users to determine the level of involvement that is right for them.
Drupal CMS
For No Kid Hungry we integrated Drupal 6. It allows Share Our Strength the ability to easily update their content on the fly. We also created a few custom modules.
Convio Integration
Strength uses Convio® as their main CRM solution and Saforian made sure the changes made to the site and back-end CMS system integrated seamlessly within their Convio® environment.
Focused Services
- Audience Analysis
- Information Architecture
- Prototype Development
- Usability Analysis
- Campaign Analysis
- Visual Design
- Content Design
- Back-end Integration
- Intelligent Keyword Selection
- Interaction Design
- Social Network Integration
- Drupal CMS Integration
The proof is in
the numbers
Twitter Facebook
In addition to the activities presented, Saforian architected the site to encourage visitors to take the No Kid Hungry Pledge and add their voices to the national movement of people committed to ending childhood hunger in America. By taking this pledge, maintaining awareness and spreading the word, constituents know that their actions really do make a difference.
Action categories include:
- Individual/Online
- Community/Fundraising
- Advocacy/Government
- Event Participation
- Improving awareness for the campaign
- Boosting pledge dollars
