As an ongoing partner with childhood hunger advocate Share Our Strength (Strength), Saforian has had the opportunity to become fully integrated with the organization’s business processes. As such, it made total sense for Strength to turn to Saforian when it was time to redefine and improve Strength's web presence. To start, we took a step back to look at the existing site from a more holistic point-of-view in order to identify customer pain points and messaging issues.
Strength's home page, as any, plays a critical role in getting audiences acquainted with who Strength is, what they do and why it's important. However the previous design had begun to lose its true storytelling ability and was plagued with too many un-prioritized content pieces.
Saforian took this opportunity to start fresh and to create a hierarchy that emphasized four (4) key areas:
- Showcasing the core campaigns and programs Strength is involved in throughout the year
- Keeping constituents informed with community activity
- Providing quick, clear and concise content to give viewers the who, what, why
- Identifying the partners who help to make No Kid Hungry a reality
"It's very rare to find a web services company that promises, 'We can do that,' and actually delivers on that promise. Saforian does." Jason Wilson,
Web Producer
Share Our Strength
Custom Mapping
For Strength's Get Local initiative, Saforian provided support with Google Map® integration and making the appropriate hooks to provide an enhanced interactive experience.
Convio Integration
Strength uses Convio® as their main CRM solution and Saforian made sure the changes made to the site and back-end CMS system integrated seamlessly within their Convio® environment.
Focused Services
- Audience Analysis
- Information Architecture
- Prototype Development
- Usability Analysis
- Campaign Analysis
- Visual Design
- Content Design
- Moveable Type Development
- Back-end Integration
30% increase on online donations
Saforian helped increase donations across the board. Strength saw a 30% increase in online holiday donations from 2009 to 2010, which was 20% higher than the average growth of nonprofits in the sector, according to the 2011 eNonprofit Benchmarks Study.
Increased Vistors
In just 6 months (October 2010 to April 2011), Strength’s site traffic went from 1,000 visitors per day to more than 5,000, adding up to more than 430,000 visitors during that period.
The new home page and donation work is off to a great start and continues to provide Strength great success.