Beat Big Tobacco Playbook

Campaign for Tobacco Free Kids (TFK) came to Saforian with a need to tackle some viral marketing. TFK wanted to create an action widget to get people to take a stand against big tobacco companies and to spread the word about ongoing anti-tobacco activities.  TFK wanted something interactive and simple to use, so their team worked with Saforian to develop a theme based on a playbook. With just a few clicks, the playbook shows visitors the options they have to participate in anti-smoking efforts, including taking action, volunteering and even just spreading the word.  Take a look at this online marketing campaign to Beat Big Tobacco. Keep an eye out for this campaign!