Wagner – A high-end brand gets a compelling online user experience
Pete Wagner, a luxe ski designer and manufacturer, asked Saforian to refresh the online presence for Wagnerskis.com. To start, Saforian developed a brand identity that captured the spirit of this high-end company across all of its products and media. A new, effective logo was designed to communicate Wagner’s experience, stability and credibility.
With the logo as a cornerstone, Saforian then extended the brand to build awareness by creating a fresh web presence and a strategy for participating in social media so Pete Wagner could talk one-on-one with the ski community and customers. From a “Design Your Own Skis” contest and an opportunity to win a luxury ski vacation to building strategic partnerships and creating ongoing conversations for Wagner, Saforian developed opportunities for Wagner to keep its name out there and in front of potential customers.
Using killer eye candy and customized traffic generators, Saforian crafted an engaging online experience that was designed to drive online sales.
"Kimbo Slice likes Saforian, so obviously I do too." Pete Wagner,
CEO
Wagner Custom
Starting from Scratch
A custom brand needs a custom logo mark. Saforian was privileged to provide Pete Wagner a custom logo mark that has become the synonymous calling card for the Wagner Custom Skis brand.
Focused Services
- Brand Discovery
- Usability Analysis
- Intelligent Keyword Selection
- Demographic Research
- Interaction Design
- Demographic Research
- Interaction Design
- Visual Design
- Content Management
- Kiosk Design
- Demographic Research
- Interaction Design
You got E-Commerce?
Beyond the great imagery and visual aesthetics the sites core purpose is to provide access to Wagner's custom skis. Providing ecommerce support was crucial to the projects success, and it wasn't your standard ecommerce.
Pete's custom process Skier-DNA for defining the proper fit, form and function for all skis is a proprietary process and didn't fit the standard ecommerce mold.
Saforian worked closely with Pete to define the required integration points into Zencart ecommerce system to facilitate the addition of the custom skies to the visitors shopping cart and ultimately providing the functionality to fulfill and complete the purchase process.
Sometimes you need more than a website
FacebookConsumers are hard to reach. They're in information overload and have become more skeptical than ever. So how do you get to them? Social media breaks down the barriers...now you can talk with customers in ways that were never before possible.
Word of mouth has always been the business-builder of choice. Now word of mouth combined with the Internet helps you create connections with more customers than ever. So which social media tactics are right for you? It can be as simple as getting your CEO communicating on social media sites or you can go much further and create content, contests, partnerships and more to make an impact. Turn to Saforian’s social media experts to learn more about the opportunities that await.